No matter how technically advanced we get the way we do business is through a well-crafted and delivered presentation.
But crucially today, that presentation must not be a sales presentation! Because the only people who will sit through a sales presentation are those prospects that are already a long way down the buying cycle, and that is a small number of people that are, shall we say, wildly interested.
Today, we want to attract those that are mildly interested but may well become wildly interested by the end of your presentation.
And that means the presentation must promise to teach valuable knowledge and know-how so the audience can begin to improve their results in a given area of life or business.
And that presentation MUST over-deliver on that promise.
This type of presentation is called a Serve & Sell presentation, and it is comprised of 4 major elements:
EDUCATION
ENTERTAINMENT
EMOTION
ENROLMENT
At Speakers University you will create your own Unique Branded Solution™. This is your very own formula, framework or recipe that your clients follow or implement to get results.
At our 4-day live event, you will be trained and mentored to build a presentation with your Unique Branded Solution at it’s heart. At the end of the presentation you then become the logical and obvious choice to help them implement the change they need to make in their lives or business.
You’ll be taught how to begin your presentation so that within the first few minutes your ideal client is thinking “I’m in the right place, at the right time and with the right person". You’ll weave into your presentational stories that have the subtle effect of reducing buying resistance and pre-handling classic objections that cause people to procrastinate and put things off.
Over 4 incredible days you will be trained in classroom format (30-40 people) by The Founder Of The Professional Speakers Academy -- Andy Harrington.
At Speakers University (with the support of Andy and team of world-class team of speaking mentors) you will build your presentation one phase at a time.
Once you have created each phase you will then practice and perform that part of the presentation to a live and support audience made up from your fellow delegates on the course. Each presentation will be carefully watched by our speaking mentors who will then give you insightful and supportive feedback on where you can make the presentation event better.
This continues over the 4-days until your presentation is built and culminates with Andy teaching how to put your offer together in such a way that it becomes irresistible to your ideal prospects so your services become oversubscribed (leading to an increase in your prices and more profit at the end of the year).
It’s not for you if you are looking for a standard presentation skills training or a run of the mill ‘train the trainer’ type course.
It’s not for you if you are not willing to put the effort in. It’s especially not for you if you are unable to take on feedback. Feedback is vital because what got you to where you are now, will most likely not get you to where you want to be.
It’s not for you if you are not willing to upgrade your beliefs around money, and your ability to create it.
It’s not for you if you are not willing to be in a physical, mental, emotional, spiritual and financial gym, to make changes in your own life, before you ask others to make changes in theirs!
But instead, it’s for you if you dream of making millions from selling your advice, and changing the world.
If you want to discover how to make 10x the income of Mr and Mrs Average, then this program will give you the nuts and bolts, and the inside track on exactly how to build a presentation that will not only make you a leading authority but one that has more than enough clients to work with.
Speakers University is for experts if you want to be seen as a recognised authority on their chosen subject.
Speakers University is for you if you want to attract clients to you, rather than making cold calls or direct messaging people on social media.
Speakers University is ideal if you are a coach or consultant wanting to transition from working one-to-one to delivering your services through live or online training programs.
It’s for you if you want a lean business that does not require a team, has no stock or overheads, but makes huge profits from simply packaging and selling what you know.
It’s for you if you are looking to make a move away from working for someone else, and begin to have paying clients of your own, buying your expertise.
Speakers University is for you if you dream of becoming an internationally recognised authority, with best-selling books, online training programs and high end clients paying you thousands of pounds to work with you personally.
The Serve and Sell Speaker System™ you will be utilising to design and deliver your presentation has been honed and refined over the 20 years Andy Harrington has been a speaker. A Speaker that went from wannabe to headline performer at some of the biggest arenas in the world.
This means at Speakers University you will be learning the very latest up to date way to present profitably.
It also means you get all the latest distinctions in how to present online in virtual events, and also how to produce adverts for YouTube, Facebook, Instagram, LinkedIn and TikTok.
But, it’s not just that, because as founder of The Professional Speakers Academy, Andy Harrington has an almost endless list of case study clients. Clients that made the same journey he made and have gone on to become an icon in their industry, changing lives, changing businesses, and making millions along the way.
And it’s even more than that, because you’ll be supported by a world-class team of speaking mentors, who will look over your shoulder, and hold your hand every step of the way to design and deliver the perfect presentation.
They will help you create your content and watch every speaking performance whilst giving you honest, yet supportive feedback. They will hang out with you socially for the entire program, so you also get to hear their journey, and what a difference being in this program made to them.
And there’s something else; Andy Harrington’s other speciality is human behaviour. You are also going to experience profound and positive change in your own life and in your own business.
Andy Harrington and his team will hold you to a higher standard. They are not going to accept excuses, but instead hold you accountable to what you are truly capable of and inspire you to serve and sell at an even higher level.
And what is truly unique is the incredible community of likeminded people you will be welcomed into. Our Professional Speakers Academy community considers itself to be a family, a family of people that have common goals, shared values, and an unshakable belief that the secret of living is giving.
Each day includes a combination of learning from Andy; creating your presentation in bite size pieces, and delivering your presentation in bite size pieces to a live and supportive audience. You will be mentored and supported in the creation and delivery of your content by experienced world-class speakers.
Design, develop and deliver the opening of your presentation in a way that captivates your audience. You will also begin the process of creating either a Personal Story or a Case-Study Story that positions you as an expert your audience can trust.
Through the evaluation of another speaker’s story you’ll discover just how much you learned on Day 1. You will then develop your very own unique branded solution: This is YOUR formula or recipe that you will use to show clients how you will get them the results that they crave.
Also, on Day 2, you will discover how to build the overview of this formula into your presentation in a way that makes your audience want to implement it.
Finally, in the evening of Day 2, there will be an after party where you will have the opportunity to socialise with Andy and the other mentors.
Day 3 begins with the creation of a video advert that you will place onto YouTube, Facebook, Instagram or LinkedIn. Andy will lay out his 16 phase formula for creating a compelling advert that gets your ideal client registering to attend the presentation you have been building on Days 1 & 2.
The rest of the day is dedicated to increasing the performance levels of your presentation.
You will discover how to teach effectively, whilst also transforming how your audience thinks. You will build into your presentation the motivational elements that are designed to pre-handle resistance and objections, so you’ll no longer get the dreaded “Let me think about it” response at the end of your presentation. Instead your audience becomes your clients easily and without friction.
The Investment for our 4-day Speakers University is £4995. Click the "Speak To Our Team" button below to have a no obligation chat with our team.